Number 1 in a fairly long series...
Today we focus on All-American fashion retail brand for the vague and vain, Abercrombie and Fitch.
The brand has come under fire in recent years for their exclusionary tactics in creating an exclusive brand. Unashamedly admitting to only employing good-looking sales staff and only stocking womens' pants up to a size 10 - so overweight ladies don't ruin their carefully-constructed brand - and all backed-up by a CEO who spits out soundbites that could have been lifted straight from the script of Mean Girls.
Today we focus on All-American fashion retail brand for the vague and vain, Abercrombie and Fitch.
The brand has come under fire in recent years for their exclusionary tactics in creating an exclusive brand. Unashamedly admitting to only employing good-looking sales staff and only stocking womens' pants up to a size 10 - so overweight ladies don't ruin their carefully-constructed brand - and all backed-up by a CEO who spits out soundbites that could have been lifted straight from the script of Mean Girls.
And the man in question? The CEO of this image-driven, over-confident, aspirational fashion brand? Step forward, Mike Jeffries, the aborted lovechild of Boris Johnson and Jackie Stallone.
Public backlash to Jeffries' comments have seen Abercrombie & Fitch sales plummet by 17% in the first quarter. Would you buy a pair of stonewashed jeans from this man? How about the flip-flops?
I'm guessing that the good-looking staff rule is only confined to his stores else I can't see how Mr. Jeffries gets past security at head office every morning. In his current state, he's more suited to be a Gary Busey look-a-like, but only of the Celebrity Rehab years.
Time for a reshuffle at Abercrombie & Fitch, where the worst employee is the CEO.
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